About the Founder: Jasmine Brown

The idea for Being Brown came during a time when I was figuring out who I was. College was rough—dealing with depression, navigating identity, and just trying to make it through. Makeup became my escape and my mirror, helping me reconnect with the person I was becoming. It wasn’t just about looking good (although, let’s be real, that didn’t hurt); it was about feeling seen, affirmed, and powerful.

Fast-forward to graduation day—I knew I didn’t just want to work in social work; I wanted to merge my passion for mental health with beauty. That’s how Being Brown was born: a brand rooted in celebrating who you are, no edits needed.

Every product we create comes with purpose. From affirmations on our packaging to our "Hydra Gloss" that’s as functional as it is fabulous (hello, built-in mirror and light!), Being Brown is here to remind you that you’re enough, just as you are. No filters, no apologies—just pure confidence and culture.

This isn’t just my story—it’s ours. Whether you’re rocking your favorite gloss or sharing a moment in the mirror to affirm yourself, know that you’re part of a movement to reimagine beauty and break the mold.

Let’s glow, grow, and shine together.

Xoxo,

Jasmine
Founder, Being Brown